http://www.youtube.com/watch?v=fZ78q2sJ7iA
This is a link to the Citizen Eco-Drive watch commercial featuring New York Giants quarterback Eli Manning. This commercial uses referent power because people admire this football player and want to be like him. The commercial says just like the watch and the quarterback, buying this product will make you "unstoppable." This company often uses referent power in their adverstisements, especially athletes that ppeople admire. They have used basketball point guard Steve Nash and tennis player Martina Hinges in their advertisements.
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