One group that I religously belong to is Apple. All the electronics that Apple produces I buy or would like to buy. I think that th products that they come ot with are so much more innovative and easier to pick up and use than their competitors. I love when Apple comes out with a new generation of one of its products and I get to see the amazing new things this organization has come up with. The iPad is one of the Apple products that I don't have yet but amazes me with its originality. In the argument of community vs individuality, Mac has created a community of dedicated users that have fierce brand loyalty which is important for any organization.
An organization that I do not associate with is Reebok. I find that their products are consistantly worse than those of their competitors, especially Nike. Everything that they sell has a similar price tag to their competitors but lacks the flair of an industry leader such as Nike. Nike products are consistantly fresh and exciting while Reeboks consistantly fall flat.
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